Monday, December 14, 2009

Avatar: How James Cameron's a 3D film could change to be the face of cinema everlastingly

 A movie revolution will take place at the end of the year 2009 - potentially contribution as big a leap in our viewing experience as the change from black-and-white television to color.

James Cameron, the film director who hard-pressed technical effects to the limit with the blockbuster Titanic in 1997, and ushered in the dawn of action films with '80s classics such as Terminator and Aliens, has unleashed the film he has been hoping to make for nearly 20 years.

Avatar, when it is released in Dec 18th, will be the most determined 3D film ever released, and the first trailer, unveiled on the Internet yesterday, gives us a glimpse of the future.


   Avatar: The film is set on a distant planet, allowing luscious
       scenery  in full 3D. In this scene, a spaceship prepares to land
 in a verdant forest on the world of Pandora

The storyline follows the future battle between Earth and alien moon Pandora, a ‘frighteningly beautiful' world full of strange creatures and rich minerals.

But while James Cameron is known for packing his sci-fi films with strong storylines - from the fatherhood theme of Terminator 2 to the motherhood theme of Aliens - the story which will dominate this film's release is the 3D experience.


It's not only the first time in the cinema has flirted with 3D - Alfred Hitchcock even experimented with the technology when he filmed Dial M for Murder in the 1950s.

But the results have often been derided, either for hokey effects or poor stories, with Spy Kids 3D and Journey to the Centre of the Earth both getting a lukewarm reception.

However the $237m budget of Avatar signals a leap in technology - indeed, James Cameron waited 15 years before starting filming as technology had not advanced enough to portray his vision.


Cutting edge: A scene from Avatar shows a blue-
  skinned native from the planet Pandora. This is the
'avatar' the film's hero will control



Breath-taking: Cameron developed new technology 
that could revolutionise film making


Wednesday, November 25, 2009

movie: Avatar has successfully created a huge market for its forthcoming release worldwide!

Looks in the vein of Avatar is having a mind blowing occasion with its reviews being accepted very well over and done with. Directed by James Cameron, this 3D film has already created a sufficient curiosity among the viewers calling it a must watch & timepiece movie. The movie has real action & fiction that pulls the viewers to feel like the actual scenes with a personal touch of feeling. The final scene of the movie Avatar in the battle ground runs for a long 20 mts but never like bores the spectator. The character building is reportedly fabulous and music is too good to be.





The nail biting budget of $300 million spent on Avatar proves to be worthy. The special effects have come out too well and movie proves to be a wholesome entertainer. According to Kirk Honeycutt of The Hollywood Reporter “The screen comes alive with its lovely soundtrack pops’. Christ Hewitt of Empire Magazine says that It’s a world, not to give too much away, that Cameron clearly fully intends to return to and further explore. When he does, our bags are already packed.”

The Avatar review has successfully created the market for its forthcoming release worldwide. The actions scenes, the sound effect, and the cinematography everything has come under wide appreciation from the public. Now that should make the release all the more successful.

Monday, October 12, 2009

Children's wallets grow fast


The survey, titled New Generations 2009, enclosed children aged 7 to 14 years with one of the parents in New Delhi, Mumbai, Bangalore, Chennai, Kolkata, Ahmedabad, Hyderabad, Ludhiana, Jaipur, Lucknow, Guwahati, Nashik, Indore, Kochi, and Madurai. specially made to TNS India, the survey interviewed 3,431 children belonging to mid- to high-income families in July-August this year.

Nearly 40 per cent parents with 7 to 14 year-old children gave pocket money to their young, up from 36 per cent in 2008 and 32 per cent in 2006



Markedly, more than 60 per cent of the children said they have saved some part of the money received, with nearly half of them choosing to save in their piggy banks; 31 per cent trusted their parents to safe keep their allowances while 10 per cent chose to deposit in a savings account.

Duncan Morris, vice president (research and market development) at Turner International Asia Pacific, said "It was amazing to see a go up in pocket money, but we found that parents were enthusiastic to cut back on family expenditures like holidays rather than take money away from their children."

Spending on toys, games and clothes for the child too remained unaffected with 47 per cent parents willing to spend the same as they did last year, and nearly 20 per cent claimed that they would spend more on their children this year. In fact, the parents are raring to go to indulge on laptops and gaming systems for their teenage children.






This  research also illustrious that 93 per cent of the Indian homes had a mobile phone, placing them ahead of Japanese households with 89 per cent having a mobile phone. Of these, 63 per cent kids (7 to 14 years of age) used the mobile phone at least once a week. Even as mobile phones become pervasive, TV remains as the most preferred medium, with 92 per cent of children watching daily.

Unavoidably, the virtual world has an important role to play for the younger generation. Mumbai children topped the list of being internet savvy, with 22 per cent owning internet connections on their PCs, but Delhi scored higher in terms of the number of computers. The survey also estimates that 49 per cent of the children have used a computer in the past one month and more than half of the children who surf the internet played online games besides spending time on social networking sites.


Advertising is a Magical Art Form of Human Pshycology

Advertising ,I am very familiar its impact and concern.This art from has been my cup of tea during my Master Advertising & Public Relation.These time every moment of life i live my life with thorough experience and comprehensive knowledge on various types and kinds of advertising.Means its an essential part of my life during my Master.I have been so used to it and have embraced such as its becomes my passion and profession in different form of profession.

The word advertising  is derivative from the Latin word "advertiser" which figuratively means to sell.It is also mention as the paid from of communication by an identified sponsor which seeks to promote and sell the qualities of any products whether -goods or services, through various uncontrolled  media with the goal of creating a favorable consumer buying behavior .

Advertising uses a paid communication medium. It gets through different mass media channels in reaching its target audiences and clientele. The products and services may be seen advertised and promoted via television, radio, print, and the most widely used, the Internet.

The art of selling through advertising gives benefits to a wide variety of individuals, institutions, agencies and business sectors. These may be the consumers, customers, clients, retailers, wholesalers, manufacturers, government entities, and other marketing or commercialized agencies.

More so, the key concept for advertising is the power to convince… persuasion. The people behind such ads should always bear in mind these strong ideas: make them read, learn, believe, get persuaded, and act necessarily.

Wednesday, September 9, 2009

aren’t Animated

aren’t Animated
On first look of these Vodafone “zoozoos” which are targeted to Indian premier League, TV ads may be similar to as like as animated cartoon characters with an alien look like or a stupid egg-head character with disproportional modeling of these character like (zoo) in hair and black dots for eyes and mouth this also look like a child art but not this its creating a history in Indian advertising world like Amul girl and also they speak some chip-chop unclear voice tone so its very near to alien or zoo animal sound which we never recognized only we feel that .
This “zoozoo” character is not like as they seen in video ad, its are being created by O&M for Vodafone, one of top most advertising agency in India. These ads are created by O& M to positioning Vodafone different type of value added services offer by Vodafone including phone backup, cricket alerts, etc.
This was very interesting and an purely Indian idea that have created a new dimension of Indian advertisement world history. In this campaign character are associated with simple life style, speak insane and impenetrable languages and try to exact move to human simple and very genuine emotions to day to day life.
But You know what’s the most interesting part of this ad “zoozoo” the character are not animated have you get shock, it simply happen with me also when I read making up about this ad after seeing and reading using some resources my confusion over right now through read more about that ad making up using internet resources :
I read in this ad the character role play by the “South African women” the women are bailey dancer and they are very slim , and second I also get information about that in these character role play be the “South African Child who are not getting daily food mile and suffer with Starvation and last but not least I think, third one which all of know about that these are the animated character.
The interesting news about I m going to say I have get to the most popular advertising new site Agency Faqs in “zoozoo” actually these are not animated character but they are local Mumbai theaters slim women actresses, dressed with white costumes that are overstuffed with foam to make the new Indian ad model character.
Prakash Varma, who directed these Vodafone “zoozoo” TV commercials, told Afaqs that they only had women and occasionally children – as their main casting and have to keeps their hands and legs extra thin of the “zoozoo” characters.
Such is the craze in these days with “zoozoo” that Vodafone TV Commercial which are also popular in Internet world this Vodafone commercial ads have such much and more target audience on internet world this is most watched Indian video commercial ad on YouTube and also get popularity in social networking site such in Facebook. Have 50,0000, “zoozoo” fan list it’s a huge fan list even.

Saturday, September 5, 2009

Assassin's Creed II - Gameplay Trailer (HD 720p)



7 Magic Words Of My Advertising World

When I was thinks about ads and about IT (especially Computer) have always in my mind a magic word. At means time I have ask a question with myself what magic there?
When I have join my Graduation I have seen Computer magic word but at that time I have do not which world is coming soon in my life in few year(Have done master In advertising).Hey friends you know very well I am going to talk about my advertising world . Advertising has magic words too.
Here I have learn seven world, these words play like magic words in my life .These words are..

• You
• Instant
• Guarantee
• Fast
• Easy
• Free
• Now

Inject these words into your ad, assuming it makes sense to do.

Online Video advertising scenario to FMCG brands


Brands’ FMCG are more and more cataloguing on to online/internet advertising.. According to the WebChutney Digital Media Outlook Report 2009, the present online spends of the FMCG group, which are stands at around Rs16 crore, is predictable to boost to almost Rs 72 crore in 2009-10, a gigantic 353 % fly.
For extensive FMCG brands have been using the TV and Print media, and even if these mediums still escort the pack, the use of online & Internet advertising is also progressively more on the get higher. For example, Coca-Cola India in August 2009 launched its movement for Sprite first on the Internet and riches targeted user quickly. Pepsi, ITC Group, and Colgate Palmolive are some more other FMCG brands they have also begun online/ Internet advertising in a gigantic way. In fact, the second half of 2008 saw Pepsi gradually more obtain to online/Internet advertising and promotional activity.