Brands’ FMCG are more and more cataloguing on to online/internet advertising.. According to the WebChutney Digital Media Outlook Report 2009, the present online spends of the FMCG group, which are stands at around Rs16 crore, is predictable to boost to almost Rs 72 crore in 2009-10, a gigantic 353 % fly.
For extensive FMCG brands have been using the TV and Print media, and even if these mediums still escort the pack, the use of online & Internet advertising is also progressively more on the get higher. For example, Coca-Cola India in August 2009 launched its movement for Sprite first on the Internet and riches targeted user quickly. Pepsi, ITC Group, and Colgate Palmolive are some more other FMCG brands they have also begun online/ Internet advertising in a gigantic way. In fact, the second half of 2008 saw Pepsi gradually more obtain to online/Internet advertising and promotional activity.
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